For my EFT, I was asked to do the total rebranding of an already existing brand, both on the visual identity and on the conceptual and advertising aspect.
I chose Dr. Clyde, a local alcohol producer with his own distillery.
First of all, I asked myself how to represent this character of the doctor... so I left on a logo where he is directly represented with a hat and glasses that are characteristic to him.
I made the decision to draw it all by hand in order to inject a traditional and authentic style.
I chose Dr. Clyde, a local alcohol producer with his own distillery.
First of all, I asked myself how to represent this character of the doctor... so I left on a logo where he is directly represented with a hat and glasses that are characteristic to him.
I made the decision to draw it all by hand in order to inject a traditional and authentic style.
PRINT
This style of manual illustration will be found throughout the visual identity of the work, including prints.
I also decided to play with the colors of the alcohols that are so characteristic to them:
Green for absinthe, brown for rum and yellow for elixir.
The different impressions will be pierced and play with the environment on which they are placed: while the posters will be displayed on a wall of the same color as the alcohol in question, The magazine double page will use the back page to display the corresponding shade.
I also decided to play with the colors of the alcohols that are so characteristic to them:
Green for absinthe, brown for rum and yellow for elixir.
The different impressions will be pierced and play with the environment on which they are placed: while the posters will be displayed on a wall of the same color as the alcohol in question, The magazine double page will use the back page to display the corresponding shade.
EVENT
This principle of alcohol colours is also used for vents.
At first, an announcement is made on social networks with the place and the theme
(here for an absinthe evening in a bar called "The black door")
Once there, the bar's neighborhood is illuminated in the color of alcohol (here in green)
For more immersion, glasses of the same color are distributed at the entrance.
At first, an announcement is made on social networks with the place and the theme
(here for an absinthe evening in a bar called "The black door")
Once there, the bar's neighborhood is illuminated in the color of alcohol (here in green)
For more immersion, glasses of the same color are distributed at the entrance.
POS / PLV
Simulation of point of sale of the producer and stand for conventions
