GABRĪELLA is an Italian grocery store and caterer located in Brussels.
The store focuses on tradition and quality products with fair prices. But why GABRĪELLA, who is she?
She is the Italian mama: she is round, generous, simple and greedy. Feeling blue? It's at her place that we take refuge, because her cooking is the best remedy for the blues.
The store focuses on tradition and quality products with fair prices. But why GABRĪELLA, who is she?
She is the Italian mama: she is round, generous, simple and greedy. Feeling blue? It's at her place that we take refuge, because her cooking is the best remedy for the blues.
To start the branding of the grocery store, I focused on designing the logo where GABRĪELLA was to be represented. So I imagined what this Italian grandmother looked like so I could simplify it to be used as a graphic element in the logo.
Once the logos were created (with and without the illustration of the grandmother), I moved on to the graphic declensions on the different communication supports (packaging, buisnesscard, aprons,...).
I also created a pattern with the head of GABRĪELLA.
I was also asked to design the website with a recipe inspiration page
using only GABRĪELLA products :
using only GABRĪELLA products :
