For some time now, Mac Donald has been trying to give himself a healthy image, both for the consumer and
for the environment.
Through this redesign of packaging, I wanted to push this idea further through a visual identity evoking nature and tradition.
No more bright colours, but green, natural colour of recycled cardboard and authentic line of hand-made ballpoint pen illustrations
for the environment.
Through this redesign of packaging, I wanted to push this idea further through a visual identity evoking nature and tradition.
No more bright colours, but green, natural colour of recycled cardboard and authentic line of hand-made ballpoint pen illustrations
Besides a new look, it was also asked to change the mechanics of the packaging.
So I developed a new way to eat his fries, the " Fries 'N' can " !
It is a cardboard cylinder, of the same diameter as a can whose opening at the top allows to put its pot of sauce. Thanks to the Fries 'N' can, no more fries out of the pack!
So I developed a new way to eat his fries, the " Fries 'N' can " !
It is a cardboard cylinder, of the same diameter as a can whose opening at the top allows to put its pot of sauce. Thanks to the Fries 'N' can, no more fries out of the pack!
